art, illustration, Office

Concept art


Concept art

(Not to be confused with conceptual art.) From Wikipedia, the free encyclopedia

Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design. This term can also be applied to retail design, set design, fashion design and architectural design.

Contents

1 History

2 Concept artists

3 Materials

4 Themes

5 Styles 

 

History

Who popularized or even invented the term Concept art in reference to preproduction design is ambiguous at best, but it may have come about as part of automotive design for concept cars or as part of the animation industry. Certainly, both industries had need for people who did this job even if the term had not come into use. References to the term Concept Art can be found being used by Disney Animation as early as the 1930’s.

Concept artists A concept artist is an individual who generates a visual design for an item, character, or area that does not yet exist. This includes, but is not limited to, film production, animation production and more recently video game production. A concept artist may be required for nothing more than preliminary artwork, or may be required to be part of a creative team until a project reaches fruition. While it is necessary to have the skills of a fine artist, a concept artist must also be able to work to strict deadlines in the capacity of a graphic designer. Some concept artists may start as fine artists, industrial designers, animators, or even special effects artists. Interpretation of ideas and how they are realized is where the concept artist’s individual creativity is most evident, as subject matter is often beyond their control.

Materials

In recent years concept art has embraced the use of digital technology. Software, such as Photoshop and Corel Painter, has become more easily available, as well as hardware such as Graphics tablets, enabling more efficient working methods. Prior to this (and still to this day), any number of traditional mediums such as oil paints, acrylic paints, markers, pencils, etc. were used. Owing to this, many modern paint packages are programmed to simulate the blending of color in the same way paint would blend on a canvas; proficiency with traditional media is often paramount to a concept artist’s ability to use painting software.

Themes

The two most widely covered themes in concept art are science fiction and fantasy. Concept art has always had to cover many subjects, being the primary medium in film poster design since the early days of Hollywood, however, since the recent rise of concept art used in video game production concept art has expanded to cover genres from football to the Mafia and beyond.[citation needed]

Styles

Concept art ranges from photorealistic to traditional painting techniques. This is facilitated by the use of special software by which an artist is able to fill in even small details pixel by pixel, or utilise the natural paint settings to imitate real paint. When commissioning work, a company will often require a large amount of preliminary work to be produced. Artists working on a project often produce a large turnover in the early stages to provide a broad range of interpretations, most of this being in the form of sketches, speed paints, and 3d overpaints. Later pieces of concept art, like matte paintings, are produced as realistically as required.

 

Z-Talks: A Brief View on Concept Art

Reported by Alejandra Molano

Hi everyone!

So this is the first to a new series of posts we are going to have about Z-talks.

 

For those who are not yet familiar with Z-talks: it is an initiative we started in the Creative Department for each member of the team to share a little knowledge with the rest, in just half an hour. The whole idea has been a total success so far, and we’ve had presentations with the most interesting topics ranging from Animation, Illustration, and Typography, to Serendipity. It was an initiative that only included the Creative Department, but now we want to share it with you!

Today’s Z-talk was presented by Wilson Carreño, and his topic was  “A Brief View on Concept Art”.

What is Concept Art?
“It is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product.” –  Wikipedia

Concept art is one of the most important tools in entertainment industries, as it helps to generate and define the look and feel for a production involving visuals such as films, animations, video games, and comics. It is the previous process to the whole development, and it sets a reference. Through concept art producers and developers make sure the final result will be cohesive and coherent.

There are lots of very well known concept artists, who include:
Moebius (Jean Giraud), who worked in important productions such as  Alien, Tron, The Fifth Element, and Starwatcher.

Also important, H.R GigerAlan LeeJohn Howe, and Daren R. Dochterman.

Disney is also an important reference in Concept Art, being also where the term was first coined as early as the 1930’s. Lots of the work made for Disney movie’s concept art has been shared with the public, and is well known for its amazing quality, and its attention to every detail.

There are varied styles in Concept Art ranging from photo-realism, to traditional painting techniques.

Concept art is an essential intermediary between art and design, and it is a very valuable tool to communicate and promote a project.

If you wish to know more about this topic, you can check Wilson’s great presentation here:

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